Influence of prostate health campaign messages on knowledge, attitude, and practice among adult males in South-South Nigeria
DOI:
https://doi.org/10.5281//zenodo.17839172Keywords:
Reproductive Health, Social Marketing, Health Belief and Attitude Change Theories, Survey ResearchAbstract
This study deployed the survey research technique with the questionnaire as instruments of data collection in South-South Nigeria to ascertain whether any significant correlation existed in the knowledge, attitude, and practice embedded in prostate health campaign messages. The major objectives of the study were to ascertain the extent to which adult males in South-South Nigeria were aware of/exposed to prostate health campaigns and to determine the extent to which the campaigns on prostate health influenced their knowledge, attitudes, and behaviour. The population comprised the 18,466,888 adult males living in South-South, Nigeria, while data aimed at achieving the research objectives were collected from a sample of 384 subjects determined using the Krejcie and Morgan formula and purposively selected from the three States where the campaign was done intensively. The research adopted the multi-stage sampling procedure. The primary data collected were analysed using simple percentage and weighted mean computation presented in tables, while the correlational analyses of the variables of the study were done using the Pearson Product-Moment Correlation Coefficient statistical method, commonly symbolised as r. The study revealed that more of the adult males in South-South Nigeria (138 [36%]) had little exposure to campaigns on prostate health, and a slight majority, 154 (40%), had little awareness of the campaigns on prostate health. The data also indicate that 117 adult males [31%] in South-South, Nigeria, were knowledgeable that, from 40, one should become more concerned about prostate problems. The correlational analyses of the hypothetical variables of the study showed that significant positive correlations exist between the variables at the 0.05 level, thus proving the probability that the significance of the correlations between the variables was simply due to error or chance was found to be less than 0.1%. Therefore, the hypotheses were upheld. Among other relevant recommendations, promoters of prostate health campaigns in South-South, Nigeria, should make campaigns more demographically-intensive so as to appeal to adult males of all segments beyond age, marital status, and educational level.
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